On-demandRecorded Wed, Aug 19, 2026 · 1 Hour · Asset Tracking

Barcode, RFID, or BLE? How to Choose the Right Asset Tracking Technology

A practical framework for matching the technology to your environment — and the costly deployment mistakes to avoid.

Presented by

Vijay Sarathy

Vijay Sarathy

Chief Product Officer, AssetPulse

Sujatha Bodapati

Sujatha Bodapati

CEO, AssetPulse

Chapters

About this webinar

Not all asset tracking technologies are created equal — and choosing the wrong one for your environment can mean wasted investment, frustrated teams, and a system that doesn’t scale.  In this webinar, we break down the three most widely used auto-ID technologies — barcodes, RFID, and Bluetooth Low Energy (BLE) — with clear, practical guidance grounded in real-world deployments. A straightforward framework for understanding what each technology does well, where it falls short, and which one fits your specific use case.

You’ll walk away knowing:

•      How barcode, RFID, and BLE actually work — and how they differ in practice

•      The real trade-offs: cost, read range, infrastructure, accuracy, and scalability

•      Which environments and use cases each technology is best suited for

•      The most common and costly mistakes organizations make when selecting and deploying a tracking technology — including why metal-centric environments trip up both RFID and BLE deployments more often than people expect

•      How to build a simple business case for the technology that fits your needs

Who should attend: Operations managers, lab managers, facilities managers, quality managers, supply chain and logistics managers, and IT leads at companies in manufacturing, aerospace, medical device, pharma, and other asset-intensive industries who are evaluating or upgrading their asset tracking approach.